A previous article looked at this in general terms with regard to a start up cleaning company. This article will concentrate on a strategy for an established company to follow if it wants to be even more successful and continue expanding into the future.

The nature of cleaning is changing and the criteria companies use to choose their cleaners is also changing. Little by little companies are realising that it is more economical and administratively easier to find a cleaning company that can meet all their cleaning requirements.

Very few cleaning companies are able to do this or have wanted to do so in the past. They have chosen to concentrate on a particular specialism and develop that. So we have firms that are office cleaners, carpet cleaners, window cleaners, stone cleaners, kitchen cleaners, and ventilation duct cleaners to name but a few. Each of these builds up their own particular client base and their only way of growing is to expand their area of coverage. Many cleaning companies are reluctant to do this and consequently their potential for growth is limited. A large proportion of these companies are run by a single person who is quite happy to restrict themselves to a physically manageable area and manage a finite number of clients. However if you own and operate a company or want to start a cleaning company that has wider visions then you have an opportunity to take advantage of the changing market place.

The medium and larger sized companies and corporations are now beginning to look for cleaning companies that can provide them with all the cleaning services they require. From the simple and straightforward office cleaning on a daily basis to the six monthly or yearly cleaning of their ventilation ducts. If the cleaning company wishes to take advantage of this and gain corporate clients then it must expand its areas of expertise. If the financial burden of doing this is too great for the company to bear then the alternative is to find other firms who specialise in these various areas and work together either as partnerships or sub-contract out these fields of specialist cleaning. Sub-contracting has its pitfalls and to a large extent should be avoided if possible but it is a way into this new market place until you can develop your own expertise.

Companies working together in some form of partnership who share the same goals is a better solution but ultimately it is better if your own company can develop within these various areas and then you have complete control without the concern and constant anxiety of being ‘let down’. Become an expert in carpet cleaning, window cleaning, deep cleaning of commercial kitchens and ventilation duct cleaning. That way you can offer your prospective clients the complete cleaning package, increase your turnover and continue to grow.

According to a recent survey by home cleaning experts, over half of Americans admit that they feel a sense of accomplishment after cleaning their homes-even though they don’t necessarily like having to houseclean. The good news is cleaning doesn’t have to be laborious or take loads of time.

“My advice to people is ‘clean smarter, not harder,'” says Laura Dellutri, author of “Speed Cleaning 101.” “By following a few simple tips, you can properly clean your home in less time, thereby freeing you up to do the things you’d rather be doing.”

Here are a few speed-cleaning tips from Dellutri:

Keep dirt and grime from accumulating. Did you know that 85 percent of all dirt that comes into the home is on the bottom of shoes? By placing mats at the entrance of your home so people can wipe their shoes, you’ll reduce the amount of dirt coming in-and the amount you’ll have to clean later.

Have all of your cleaning supplies nearby while cleaning. This will shave time off your cleaning routine, because you won’t have to stop to retrieve missing tools or products. A cleaning caddy, five-gallon pail, cleaning apron or laundry basket can all be used to transport cleaning supplies from room to room (and they make great storage containers). Carry a few damp cloths (which can be used to clean 90 percent of the surfaces in your home) over your shoulder to save time running back and forth to the sink. Hang smaller cleaning supplies from your belt or the vacuum, or put them in your pockets.

Look for products with “two-in-one” benefits. For example, glass cleaner with disinfectant can be used on a variety of surfaces, thereby eliminating the need for multiple spray cans (and the time to fumble for them). The O-Cedar Power Corner Plus with Scuff Eraser is a great two-in-one cleaning tool, because its 25,000 bristle tips pick up dust and debris quickly, while the built-in scuff eraser eliminates the need to bend down and remove unsightly marks.

Clean from top to bottom. Dust and dirt fall to the floor while you clean, so start at the top to avoid having to reclean lower areas twice. For the same reason, always dust first and vacuum last.

Don’t clean what’s already clean. You can shave hours off your routine by cleaning only the dirty areas of furniture, fixtures or appliances, and shining the rest of it with a slightly damp cloth.

Get the whole family involved. Assign everyone in the family a particular cleaning chore (for example, vacuuming, dusting, trash removal, sweeping) and have each person complete his or her task in each room of the home. When everyone helps in an orga-nized fashion, the house can be cleaned in practically no time.

Two-in-one cleaning products save you time when cleaning.