On September 10, 2012, I launched Torched into the ocean of published books! A month later, I've been so thankful and grateful and thrilled at the response. People have been tweeting about the book, reviewing it on Amazon or B&N (which would be really helpful if you haven't done it already!), adding it to their to-be-read Goodreads pile, spotlighting me on their blogs, and basically making my day. Thank you, everyone, for your support!And of course, people have been asking me how sales are going :)
The answer: pretty good, I think!
Of course, it's hard to figure out what exactly "good" means, right? I'm always curious about the actual numbers, because they mean different things to each writer. An established author with a large following and several books out is going to have a higher expectation for sales than a debut author like myself.
There's a widely-cited statistic (I've seen it several places, but don't know where it came from originally) that 80% of books, both self- and traditionally-published, sell fewer than 100 copies. I'm not sure if that's true, but I'm happy to say that Torched has already shot past that benchmark!
The stats for Torched's first month of life:
Books sold: 142
How that breaks down:
Paperbacks: 57
--sold at launch party: 33
Kindle ebooks: 63
Nook ebooks: 22
Does this qualify as good? I have no idea! But I'm thrilled. After all, I'm a debut author, so I have only one novel out, and I did very little promotion to build up to the launch. The fact that I've sold over a hundred books in the first month makes me a very happy author indeed :)
A large portion of the sales were in the first week. Afterwards they tapered off (though they're starting to pick up again), but I expected that! My motto for self-publishing and my author career is, "It's a marathon, not a sprint," and I'm aiming for quality books and steady growth over time. Since launch week, I've averaged a copy or two per day. Honestly, that's more than I expected this early in the game!
What matters to me more than sales numbers are the reviews Torched is getting. So far they've been fabulous! Really, heartwarmingly, print-them-out-and-hug-them fabulous :) Thank you to everyone who's reviewed Torched. I appreciate it so much!
Celebratory Giveaway!
On Goodreads this month, I'm giving away three paperback copies of Torched! You can enter to win all through October. Thanks to everyone who's entered already, and good luck :)

